Frequently Asked Questions

TeamLytica is a practical team assessment platform that helps coaches, leadership companies and organisations understand how a team is really working. It provides clear, team-level insight into cohesion, morale, stress, clarity and execution, without relying on psychometric theory.

TeamLytica is designed for business and executive coaches, leadership and training companies, HR and L&D professionals, and senior leaders who want a clear, repeatable way to diagnose team issues and measure improvement over time.

Psychometric tools focus on individuals. TeamLytica focuses on the team as a system. It complements tools such as EQ-i, Hogan, MBTI and Belbin by adding a layer of team-level evidence those tools cannot provide. And unlike psychometrics, TeamLytica has been designed specifically for re-use meaning, you can reassess teams over time and track behaviour and performance changes.

TeamLytica highlights what is helping or hindering team performance, including misalignment, low trust, high stress, poor communication and unclear priorities. It gives coaches and leaders a clear starting point for action. And, uniquely this can be tracked over time using reassessments which, in turn, enables you prove impact and ROI of your work.

Yes. TeamLytica is informed by established research into team development, cohesion, psychological safety and performance, while remaining practical and accessible for real-world leadership and coaching. We have worked with Beford University and independent researches to create our content.

On the team, by the team. Each team member completes a short online assessment. The responses are aggregated and analysed to produce a structured team report covering key performance and wellbeing dimensions. It’s completely confidential and we break the link between the team member and their results as soon as they are submitted. 

Most participants complete the assessment in 15-20 minutes. It is intentionally concise to minimise disruption and maximise response rates. There are fifty questions scored 1-5 and four open-text questions.

The Qualitative report is open text and takes about 15 minutes to complete. Every team member gets a ChatGPT prompt which asks a series of open questions, based on user responses, to collect 800-1000 words of feedback per person.

Participants only see the questions they are answering. They do not see team-level results unless these are shared with them by the coach or manager.

The coach or manager receives a full team report including scores, commentary, disparity indicators and practical guidance for interpretation and discussion. No individual, other than the manager can be identified.

Marv captures open-text responses from each team member, often 800 to 1,000 words per person, and analyses them to identify themes, patterns, concerns and strengths across the team.

TeamLytica provides quantitative team data.

Marv provides qualitative insight into what people are really saying.

Together, they show what is happening in the team and why.

Most teams retake the assessment after 3 to 6 months, or following a coaching or development intervention, to measure progress and recalibrate priorities.

Teams receive clear scores across several dimensions, alongside an overall view of cohesion and execution. These scores provide a baseline for improvement. All team members complete their questionnaire confidentially – with each question graded one (never) to five, (always).

When a team retakes the assessment, TeamLytica compares results and shows how scores have changed over time, providing tangible evidence of progress or regression.

Yes. Improvements in cohesion, clarity, trust and execution correlate strongly with productivity, engagement and reduced friction. This allows coaches and organisations to demonstrate impact rather than rely on perception.

The data reflects the collective view of the team at that point in time. While it is not predictive, it is highly effective at identifying patterns, priorities and hidden issues.

Disparity scoring highlights where team members strongly disagree. This often reveals underlying tension, misalignment or unspoken issues that averages alone can hide.

Accreditation ensures TeamLytica reports are used responsibly and effectively. It protects the quality of delivery for clients and the credibility of the wider reseller community.

The course covers report interpretation, coaching application, facilitation techniques, case studies, client positioning and practical ways to embed TeamLytica into your offer.

Accreditation is delivered through a live training day, supported by post-course resources and ongoing access to the reseller community.

Resellers receive marketing templates, slide decks, coaching guides, case studies, pricing guidance and access to regular development sessions.

Resellers earn a percentage of each TeamLytica report sold to their clients. You set your client pricing and retain your margin. Coaches retain £200 per report sold at £1000 (all + VAT)

Yes. Many leadership and training organisations use TeamLytica to strengthen their programmes and introduce measurable outcomes into their work.

Yes. TeamLytica is designed to sit alongside psychometric and personality tools, adding a team-level lens to individual insight.

The report provides a neutral, evidence-based starting point for discussion, helping teams prioritise issues and agree practical next steps.

Yes. It provides a clear baseline at the start of the programme and a way to measure progress at key milestones.

Low scores indicate opportunity, not failure. The report includes commentary and prompts that help coaches lead constructive, psychologically safe conversations.

Yes. Senior teams often value its clear, non-theoretical approach and its focus on execution as well as behaviour.

Yes. TeamLytica can be used with individual teams, departments or across entire organisations.

The multi-team dashboard allows leaders to view and compare results across multiple teams, identify patterns and target support where it will have the greatest impact.
 

Yes. Teams can be compared across functions, regions or time periods using consistent metrics.
 

It provides ongoing measurement, visibility of progress and early warning signs where teams may be struggling.

Yes, although many organisations choose to work with accredited coaches to maximise insight and follow-through.

Yes. Individual responses are anonymised and only presented as aggregated team data.

Data is stored securely in UK or EU-based data centres.

Yes. TeamLytica complies fully with GDPR requirements for data handling, access and deletion.

The organisation or coach running the assessment retains ownership of the data. TeamLytica does not sell or share data.

Yes. Data can be deleted on request in line with GDPR requirements.

A Team Report costs £995 + VAT.

Accreditation costs £495 + VAT.

The Marv AI Insights Report costs £395 + VAT per team.

Yes. Multi-team and enterprise pricing options are available.

VAT is charged in line with UK and international regulations depending on location.

Coaches invoice clients directly and retain their agreed margin on each report.

Yes. We support new users through their first assessments.
 

Yes. Email and chat support are available for accredited users and organisations.

Yes. The assessment is fully mobile-optimised.

Data exports are available. Custom integrations can be discussed for enterprise clients.

Yes. Case studies are available across sectors including healthcare, finance, manufacturing, construction, charities and professional services.

Common issues include unclear priorities, trust gaps, communication breakdowns, high stress, low morale and inconsistent execution.

Teams report improved collaboration, clearer accountability, stronger leadership behaviours, reduced friction and measurable improvements in cohesion and execution.

Yes. Anonymised examples can be shared on request.

TeamLytica was developed to help organisations understand how their teams actually function day to day. Many tools focus on individual personality or leadership style. TeamLytica takes a different approach. It focuses on team behaviours and group dynamics, because research consistently shows that team performance depends less on who is in the team and more on how the team works together. The framework behind TeamLytica combines established research on team effectiveness with decades of practical leadership experience. 

TeamLytica grew out of more than 20 years of running commercial teams and a further 15 years designing and delivering leadership and team development programmes. During this time a consistent pattern appeared. The difference between teams that struggled and teams that excelled was rarely technical skill or individual talent. Instead, performance was driven by factors such as:

• Trust within the team
• Clarity of direction
• Communication and openness
• Shared accountability
• Resilience under pressure
• Pride and morale in the team’s work

Alongside practical experience, the TeamLytica model was shaped by extensive desk-based research into team performance and organisational behaviour. This included a literature review conducted in collaboration with the University of Bedfordshire, examining peer-reviewed research on high-performing teams across multiple industries. The research identified recurring themes that influence team effectiveness, including psychological safety and trust, communication and collaboration, shared purpose, leadership behaviour and collective resilience. Studies such as Google’s widely cited Project Aristotle also demonstrate that the success of a team is determined primarily by behavioural dynamics rather than the personalities of individual team members.

TeamLytica translates these research themes into a structured set of questions that capture how team members experience their working environment.
The focus is on behavioural indicators including openness and trust, communication, accountability, morale, resilience and clarity of direction.
These indicators provide a practical way for teams to reflect on how they operate and where improvements may be needed.

TeamLytica is not designed to categorise individuals or produce personality profiles. Instead, it measures team perceptions and behavioural conditions at a given moment in time. This allows organisations to establish a baseline, identify strengths and pressure points, and track progress through repeat assessments. Repeated measurement enables teams to see whether changes in leadership, communication or structure are improving cohesion and performance.

TeamLytica sits at the intersection of academic insight and real-world leadership practice. It is informed by research on team effectiveness, shaped by decades of leadership and coaching experience, and designed to give managers clear, practical insight into how their teams function. The aim is simple: help teams understand how they work together and provide a starting point for improving performance, cohesion and morale.