Our Approach

Our Approach

We’re Not Another Psychometric Test

We are fans, and have often used, psychometric profiling tools and assessments for teams that we've managed or worked with. The big problem with them is that they are often purchased with little regard for using them longer-term. After the initial 'wow' moment, they end up in a drawer gathering dust as no-one seems to know what to do next.

At TeamLytica, we answer the 'so, now what?

TeamLytica Founder, Mark Hide, has used many psychometric tools over the last twenty years – both as a senior manager of his own teams, but also during his time as a leadership and team development coach. They all have their place, and they do offer value if they are completed, interpreted and used correctly. 

Unfortunately, the vast majority aren’t - unless the report is used for a specific purpose, such as recruitment.

Too often the reality is that the candidate will complete it, often being amazed by the results (even though they completed it), the boss might have a discussion with them, and then it might make its way home to show a partner. 


It then tends to gather dust in a drawer and is never seen again.

Mark wanted to go further than the average psychometric test. He wanted to build a report that would be immediately helpful to teams and managers. He wanted to provide something that could be easily understood by all who completed it. A practical report that does not rely on academia for a way forward, but a pragmatic, common sense document that would help move the performance dial, and, more importantly, track performance changes over time.

Practical. Pragmatic. Common-Sense. Get Sh*t Done. Purposefully Non-Academic.

Accredited Coaches

Only accredited coaches can use TeamLytica.

The training and support you get will ensure you have the right level of knowledge to be able to coach teams as well as individuals. Then our reporting platform gives you a strong structure, providing you with a foundation that you can build on with your own knowledge and experience.

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July 13, 20233 min read


Boosting teamwork and performance to drive growth and traction.

Startups face unique managerial challenges. Not only do leaders have to contend with a relative lack of structure, but they also need to know how to manage people who might not expect the firm to succeed.

Startups are, by their nature, risky endeavours. Until you have an established business, you don’t know whether your model will work.

Leading a startup is fraught with challenges. Often, startups attract talented people to work for them, but it can sometimes be difficult to align them with the company vision.

The workload at startups is also notoriously high. Managers need to have the skills to get people to work long hours, including weekends if necessary, without causing resentment or burnout. It’s a rare leadership skill but one that is often necessary.

TeamLytica is a powerful tool that startups can use to identify and resolve team management issues. The solution is based around the KITE survey, a 54-question quiz that gets at the heart of the management issues facing the team so that the CEO or their executives can resolve them. Employees at your startup provide confidential answers to the questions, and then the TeamLytica platform automatically generates a detailed 28-page report, offering actionable insights. You’re then free to browse these insights at your leisure and arrange changes in management practices to resolve issues.

TeamLytica provides a team summary, detailing your average performance over nine critical domains. These include leadership, delivery, trust, capability, energy, harmony, stakeholders, accountability and resilience.

Using KITE – K – Knowledge, I – Insights, T – Training, E – Empowerment. 

Take leadership, for instance. In the KITE survey, leadership is a measure of what people in your startup think of the quality of team leadership. You’ll learn about the degree to which they favour the motivation, style, approach and experience of the leaders in your organisation.

Resilience is another critical factor that startups must consider – or the ability to continue to deliver a high-quality product even when under pressure from clients. Teams that can continue to work cohesively in high-stress environments are often able to generate great results.

We aim to do things a little differently at TeamLytica – we’re here to help.

Startup bosses aren’t always the most experienced managers. Some, for instance, are first-time entrepreneurs with no management experience in other industries. TeamLytica, therefore, provides immediate support and recommendations for changes in management practices based on team feedback.

For startups with multiple teams, TeamLytica also provides powerful comparative tools. You’re able to identify factors that could explain why some teams perform better than others and gain valuable managerial insight. The dashboard allows you to compare survey results from various groups in your company, showing you the dimensions in which they excel and those in which they struggle.

Finally, TeamLytica provides essential tools that help you avoid losing talented employees, critical for the long-term success of your enterprise. The system allows you to import key performance indicators and correlate them with KITE measures of wellbeing. You can immediately discover high-performing but unhappy employees in your organisation, based on survey results.

Startup CEOs and managers need all the insights at their disposal to ensure that their teams function well. TeamLytica’s platform helps to build cohesion and trust in your emerging organisation.

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