Privacy Policy

TeamLytica has created this privacy policy in order to demonstrate the firm’s strong commitment to privacy and data security. The following discloses the information use, disclosure, and security practices for TeamLytica’s Web Sites.

Information collected by us:

We hold data for two distinct purposes. Firstly, with consent, we hold data for those who wish to receive marketing communications from us. Secondly, we hold data for those who use our online web application to administrate and/or complete TeamLytica questionnaires, produce TeamLytica reports, and access the TeamLytica dashboard.

We will use and process your personal information, where you have requested us to do so, for the following purposes:

to register you as a user of our Site;

to provide you with online testing inventory services as requested by you;

to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);

to manage queries, complaints, or claims.

Personal information about you which is collected by us in the course of your visit to this Site is kept confidential. Information required for the production of TeamLytica reports is collected via the TeamLytica web application and stored on our secure servers. Information gathered via for marketing purposes is also held on servers.

What information do we collect from you, and why?

If you expressly consent to receive marketing communications from us, we will collect and store your forename, surname, e-mail address, and country, to enable us to direct you to the appropriate TeamLytica representative. We will use your details to send you information about TeamLytica news, products, and services that may be of interest to you.

If you are completing a TeamLytica questionnaire, we will collect and store:

Your forename and surname – in order to populate your email invite;

Your e-mail address – to send reminders to complete parts of the questionnaire, confirm receipt of responses, and/or send copies of the report when compiled, if applicable;

Responses to the TeamLytica questionnaire itself – to calculate and compile a TeamLytica report.

We may additionally collect your organisation, department, and location to assist in the collation of TeamLytica reports.

TeamLytica acts in two different capacities – as a data controller when processing customer data, and as a data processor in relation to the processing of individuals’ data for the purposes of compiling reports on behalf of our customers.

Who might we share your information with?

Your data may be accessed by TeamLytica employees and by your TeamLytica account holder(s) who will be identified in the introductory screens prior to the completion of your assessment. Your data is also accessible to our service providers and contractors who have signed confidentiality agreements with us and will be anonymised when used for research purposes. As part of our research, we may also share collated, anonymised data publicly. If you’re completing a questionnaire about someone else and that person asks to view their data, your privacy will be protected.

What do we do with your information?

We use your responses to the TeamLytica questionnaire to calculate an overall TeamLytica index for your team to compile a report analysing these findings. Your data will be held in our secure database where it can only be accessed by a TeamLytica employee or their agents. All individual data responses are combined and reported only at the team level and above – no one can be identified once their data is in the system. TeamLytica is not responsible for the use of data by our account holders. We may use your information anonymously (and in conjunction with other data in our database) to look at general data trends in relation to business team roles and performance.


Our Web Sites have security measures in place to protect the loss, misuse, accidental or unlawful destruction, or unauthorised access of the information under our control. All pages that contain customer information are password-protected. Some customer information can be viewed online if a valid account name and password are entered. Customer information and password resets can only be sent to the e‐mail address registered for the user.

Our legal basis for processing data

When you provide us with your details for marketing purposes, you are asked expressly to consent to us processing and storing your personal data in line with this policy. You have the right to withdraw your consent at any time in accordance with this policy.

When you provide us with your details as part of the completion of a TeamLytica questionnaire, this information is processed and stored on the basis of legitimate interest. This means that the data is required by TeamLytica to fulfill the contract with you or your organisation to produce and issue a TeamLytica report to you. You may request that your data be deleted.

Please see our data deletion policy ( for more information on removing your data from our servers. If we make changes to this policy, we will post those changes on this Web Site and notify customers via e-mail where possible.

If you have any questions about this privacy statement, the practices of this Web Site, or your dealings with this Web Site, please e-mail:

When completing questionnaires or administering the TeamLytica web application, you will be given the opportunity to consent to be contacted for marketing purposes in addition to receiving contact regarding the status of your questionnaire and report. However, data is held separately, with each purpose clearly defined.

How long do we keep hold of your information?

There is currently no limit to how long data may be held. It is up to the customer, as data controller, to ensure that data is not held longer than necessary for the purposes for which it is intended. You can request for your data to be anonymised or deleted from TeamLytica’s databases at any time. Please see our data deletion policy for more information ( TeamLytica is not responsible for copies of reports downloaded by your account holder or others permitted access to your data by an account holder.

How can you access the information held about you?

If you purchased your own report, you can request a copy of this to be sent to you by e-mail at any time. If your organisation purchased the report on your behalf, your account holder will usually provide the report for a particular purpose, e.g. at a course or event. Please contact your account holder in the first instance. If your account holder does not respond, please refer to our Subject Access Request policy for more information: request-policy.pdf.


We are committed to responsible data management. Data relating to identifiable individuals is only obtained, stored, processed, and accessed:

For defined and justifiable purposes;

Securely and confidentially;

Respecting individuals’ rights of review and objection.

Unless required or permitted by law, personal data concerning race, politics, religion, health, or sexuality are not processed without express consent.

We value your trust in us.

Accredited Coaches

Only accredited coaches can use TeamLytica.

The training and support you get will ensure you have the right level of knowledge to be able to coach teams as well as individuals. Then our reporting platform gives you a strong structure, providing you with a foundation that you can build on with your own knowledge and experience.

Find out more about our solution:

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News & Blogs

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July 13, 20233 min read


Boosting teamwork and performance to drive growth and traction.

Startups face unique managerial challenges. Not only do leaders have to contend with a relative lack of structure, but they also need to know how to manage people who might not expect the firm to succeed.

Startups are, by their nature, risky endeavours. Until you have an established business, you don’t know whether your model will work.

Leading a startup is fraught with challenges. Often, startups attract talented people to work for them, but it can sometimes be difficult to align them with the company vision.

The workload at startups is also notoriously high. Managers need to have the skills to get people to work long hours, including weekends if necessary, without causing resentment or burnout. It’s a rare leadership skill but one that is often necessary.

TeamLytica is a powerful tool that startups can use to identify and resolve team management issues. The solution is based around the KITE survey, a 54-question quiz that gets at the heart of the management issues facing the team so that the CEO or their executives can resolve them. Employees at your startup provide confidential answers to the questions, and then the TeamLytica platform automatically generates a detailed 28-page report, offering actionable insights. You’re then free to browse these insights at your leisure and arrange changes in management practices to resolve issues.

TeamLytica provides a team summary, detailing your average performance over nine critical domains. These include leadership, delivery, trust, capability, energy, harmony, stakeholders, accountability and resilience.

Using KITE – K – Knowledge, I – Insights, T – Training, E – Empowerment. 

Take leadership, for instance. In the KITE survey, leadership is a measure of what people in your startup think of the quality of team leadership. You’ll learn about the degree to which they favour the motivation, style, approach and experience of the leaders in your organisation.

Resilience is another critical factor that startups must consider – or the ability to continue to deliver a high-quality product even when under pressure from clients. Teams that can continue to work cohesively in high-stress environments are often able to generate great results.

We aim to do things a little differently at TeamLytica – we’re here to help.

Startup bosses aren’t always the most experienced managers. Some, for instance, are first-time entrepreneurs with no management experience in other industries. TeamLytica, therefore, provides immediate support and recommendations for changes in management practices based on team feedback.

For startups with multiple teams, TeamLytica also provides powerful comparative tools. You’re able to identify factors that could explain why some teams perform better than others and gain valuable managerial insight. The dashboard allows you to compare survey results from various groups in your company, showing you the dimensions in which they excel and those in which they struggle.

Finally, TeamLytica provides essential tools that help you avoid losing talented employees, critical for the long-term success of your enterprise. The system allows you to import key performance indicators and correlate them with KITE measures of wellbeing. You can immediately discover high-performing but unhappy employees in your organisation, based on survey results.

Startup CEOs and managers need all the insights at their disposal to ensure that their teams function well. TeamLytica’s platform helps to build cohesion and trust in your emerging organisation.

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